Defending the Faith?
Posted in Petulance, Rants on October 13th, 2009 by Alex
Apparently there are trace elements of metal in bottled water...
Still the filesharing battles wages on, despite the fact that there is no war. Dom Lawson’s entertaining article on this subject apparently fell foul of Metal Hammer’s editorial scythe. We can only assume that they didn’t want to fall on the wrong side of this prickly debate. And who can blame them, why risk pissing off your superiors over a war that’s apparently being waged elsewhere?
I do wonder though, how many folks out there who are earnestly ‘trying’ before conveniently ‘forgetting’ to buy. Is this costing the music industry money? Maybe. However, that’s largely beside the point. The issue here is that music is no longer a commodity that can be contained and rationed. The commodities are the physical items that accompany the music – the CD, the cover, the box – these are tangible goods that should be exchanged for money.
It’s because music is freely available that this situation exists. I’m sorry to restate the obvious, but it’s worth thinking about this. Water is ‘freely’ available in the UK. We pay for that by way of taxes (rates). The only time you pay at the point of receipt of water is when you buy the bottled stuff, and then what you’re actually paying for is the container and the convenience (plus the mark-up of whatever establishment you purchase it from). The future model of music will resemble this, and take a look at Spotify to see this in action. The music industry already knows this and the majors all own a stake in Spotify. The problem with this is the margins are much lower with models like this, and until the majors can shuffle their operating models to account for this and pacify the investors, they’re going to carry on chasing rainbows with lawyers and politicians.
By the way, the words on this page are not a commodity either. By the time this piece makes it onto the blog it will have eaten at least an hour and a half of my time. This blog probably eats more of my time per month than your average unsigned band does of the band members’ time. Should you wish to take these and consume them in any way you see fit then please feel free to do so. If you want me to save them onto a CD and send them across to you I’ll charge you for the CDR, postage, packaging, and round that up for my efforts. If more people start to read this blog, maybe I’ll put some advertising on it and try and cover the cost of the server and maybe I’ll even get a bit extra. If you want to take any of my articles and make money out of them (god knows how you would do this) by posting them on your own, commercial, website, then you will have to pay me. If you do not I may take legal action. Will I try and charge you for simply reading this article/blog despite that is takes time, effort and money to run? Hell no! Readers are more important to me than profit, and without them I stand no chance of making any anyway. The printed media industries learned this years ago. These days, some newspapers are moving to models that they no longer charge even for the physical product, and make money from the extra advertising revenue gleaned from the larger distribution.
I don’t know why I’m telling this to you lot – you already know this. I also don’t know why I bitch about the fact that this debate is still happening, I actually quite enjoy it.
